Lifesight

Lifesight is a unified marketing measurement platform that offers advanced analytics to help marketers understand the effectiveness of their campaigns across various channels. It integrates methodologies such as Multi-Touch Attribution, Marketing Mix Modeling, Incrementality Testing, and Causal AI to provide a comprehensive view of marketing performance. Businesses might use Lifesight to make informed decisions on budget allocation, campaign optimization, and to forecast marketing outcomes, ensuring efficient spending and maximizing return on ad spend (ROAS) in a privacy-first era where traditional tracking methods like third-party cookies are becoming obsolete.