Blok

Blok is an AI-powered product simulator that helps teams make better product decisions faster by predicting user responses to potential changes before implementation. Unlike traditional A/B testing which requires exposing real users to variants and waiting weeks for results, Blok uses artificial intelligence to create digital agents modeled on real user data and behavioral science to simulate how different user types would interact with product changes. Product managers, UX researchers, and growth teams can test multiple variants in hours rather than weeks, compare outcomes across different user personas, and prioritize the highest-impact changes without risking negative experiences for actual users. The AI models different behavioral patterns to provide nuanced insights about how various user segments might respond to changes, allowing teams to optimize conversion rates, refine user experiences, and make data-informed decisions with significantly reduced time and risk.